The Museu de Arte do Rio launched its new website on the 9th of September. Developed by the Rio de Janeiro agency Tuut, with financial support from BNDES, the modern virtual environment aims to promote inclusion and offer better navigability on mobile devices.
Currently, access through mobiles and tablets represent 67% of monthly visits to the MAR website. With this audience in mind, the platform now offers the most important information about the museum’s operation quickly and clearly on the home page and all site content is adaptable to the most diverse types of screens.
Aiming to broaden the experience of users with low vision or hearing impairment, new accessibility tools have been developed. To make the site accessible to people with low vision, a font enhancement option was created, as well as changing the background colour by altering the contrast with the text.
For those who are hearing impaired, all descriptive texts and images are translated into Brazilian Sign Language – Libras, through the Hand Talk application. This plugin provides a virtual interpreter that translates the content automatically, opening communication with the approximately 9.7 million hearing impaired people living in Brazil.
Among the features of the new layout are a news space where updates will be posted about the museum’s exhibitions, events, courses and educational activities. Another innovation is the installation of a camera on the museum’s pilotis, which transmits live images directly to the site 24-hours a day. All texts on the new platform will be available in Portuguese, English and Spanish.