On May 25th, the Museu de Arte do Rio inaugurated its first immersive space, aiming to provide the visitor with a sensory experience. The debut installation, FLUXO, was developed by a multidisciplinary team led by SuperUber’s creative director Liana Brazil. The room is located on the first floor of the exhibition pavilion and is a bet on the direction of the museum, by its executive director Eleonora Santa Rosa, and forms part of a new nucleus of the institution’s work.
FLUXO is an immersive experience that explores continuous, fluid and spontaneous movement. Upon entering the dark room, the visitor will notice that their footprints create trails that connect them to a nucleus where images and sounds inspired by the lush nature of Rio de Janeiro emerge from every side. Constellations, waters, storms and ancestral traces are projected onto screens that envelop the public and transport them to another space-time, outside history and free of half-starts.
“This project is an experiment created starting from conversations with groups of youths called upon by the museum in order to attract new audiences. It has a poetic, epiphanic and sensory dimension that has at its core this idea of a flow, because it creates connections and movements through continuous movement,” explains Eleonora Santa Rosa. Liana Brazil adds: “This type of art is increasingly present in museums all over the world and with the inauguration of this installation, MAR enters the wave of interdisciplinary art.”